Denver's Icon Resource creates marketplace to promote professional athlete sponsorships

As a former professional athlete and sports marketing veteran, Chase Garrett knows the ins and outs of the endorsement market.

After years racing motocross and supercross, Garrett transitioned to the other side of the negotiating table, heading up Red Bull’s massive athlete marketing department.

While at Red Bull, Garrett had unrivaled access to athlete sponsorship deals, learning exactly what works and doesn’t work for these professionals and the brands trying to represent them.

“I realized…