Pepsi Facility to be relabelled Sphere Arena under brand-new collaboration arrangement

The Pepsi Center, best known as the home of the Denver Nuggets and Colorado Avalanche, will be renamed Ball Arena as a result of a multiyear partnership between Kroenke Sports & Entertainment and Westminster-based Ball Corp., the groups announced Thursday morning.

The deal represents a significant strengthening of the relationship between KSE and Ball Corp. Ball will be KSE’s official and exclusive sustainability partner, and will work with KSE to implement aluminum beverage packaging, such as…



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