Zillow Group will release brokerage firm to couple with its homebuying platform

Zillow Group announced Wednesday it will launch an in-house brokerage in January to support Zillow Offers, its direct homebuying platform.

Zillow plans to first launch the brokerage, called Zillow Homes, in Atlanta and Phoenix and Tucson, Arizona, and expand it to the 22 other cities where it operates Zillow Offers later, according to a news release. Those selling homes to Zillow will work with Zillow Homes brokers, who will later list the homes for resale.

Zillow currently has 139 open positions…

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